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environment, where regulators drive improved standards. What do you count as your strategic advantage? Pino Being a part of an oil major, we have some big advantages to leverage. First, as I mentioned previously, we have a dedicated offshore team that is customer-need orientated. Second, we have a tremendous resource in our Global Technology Center at Pangbourne in the UK, which is second to none in product R&D and performance testing. What do you count as your biggest challenges? Pino On the product side, I think we are seeing the tip of the iceberg regarding the environment, and I think that it is right and is what is needed. On the subsea product side, we are breaking new ground every day in terms of water depth and temperature, and our job is to ensure that the fluids perform in these environments. On the personnel side, recruiting is always a challenge, be- cause in this, a vibrant and growing industry, there are al- ways other opportunities for our team to consider. We encourage our team to stay focused on the company, hon- ing in on how to build and grow the business. We don’t have multiple layers of management and are challenged to meet the career expectations of some of our employees. What are the product brands you offer to this market? Pino Castrol Greenfield is a product line that has en- joyed tremendous growth, with products that meet or ex- ceed environmental legislation. Castrol Ultimax is our performance product range; the product suite covers a di- verse range of critical applications from top drives and mud systems through to gas turbines and greases. Our sub- sea lines are a mix of performance and environmental products. How have you helped an operator to work more efficiently and cost-effectively? Pino We signed a contract with a global drilling con- tractor, who at the time had many suppliers and more than 350 lubricants in use, putting unnecessary stress on their logistical operations. We packaged a standardized product solution consisting of about 50 products globally. When their operational footprint moves, Castrol are already there to supply in their new area . We haven’t yet gotten to the bottom of the actual cost savings, but it is significant. www.castrol.com/offshore We signed a contract with a global drilling contractor, who at the time had many suppliers and more than 350 lubricants in use, putting unneces- sary stress on their logistical operations. We packaged a standardized product solution consisting of about 50 products globally. Carmen Pino We want to be the supplier of choice when it comes to lubricants and control fluids.