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Cruise Shipping The 21st annual Seatrade Cruise Shipping Convention is scheduled for Monday, March 14, through Thursday, March 17, 2005, at the Miami Beach Convention Center. The exhibition and conference is expected to draw more than 10,000 attendees and 1,000 exhibit- ing companies from over 100 countries. A new feature in the 2005 exhibition is the PLASA@SEA pavilion sponsored by PLASA, the Professional Lighting and Sound Association, a United Kingdom-based trade organization established to serve the entertainment, presentation, installation and communi- cations industries. For the first time, the conference is to feature the International Super Yacht Symposium, a two-day series of ses- sions slated for March 16-17. The sym- posium features panel discussions by industry experts offering valuable insight into this growth sector. Conference Program (This schedule is subject to change.) Monday, March 14 World Cruise Tourism Summit Organized in association with the Florida-Caribbean Cruise Association and the International Council of Cruise Lines. A sequence of round-table ses- sions, offering participants an opportu- nity to take part in focused discussions on key topics led by industry experts. Tuesday, March 15 9:00 - 11:30 am Morning Session The State of the Industry This 21st edition of the Seatrade Cruise Shipping Convention opens with an overview discussion on the state of the cruise industry from the perspective of some of the leading personalities in the business. A presentation from Cruise Lines International Association pre- cedes the discussion and concludes with a guest speaker. 2:30 - 4:30 pm Afternoon Concurrent Sessions - Meet the Analysts An analysis of the industry from the viewpoints of some of the world's lead- ing cruise specialists. The discussion will touch on a range of issues including the supply/demand outlook, the impact of exchange rates on the pattern of con- tracting for new capacity, the develop- ment of nontraditional source markets for passengers and the global deploy- ment of cruise capacity. United States Coast Guard Forum Brief presentations by an expert panel of U.S. Coast Guard officials concerning regulatory issues and challenges facing the cruise industry. Wednesday, March 16 9:30 - 11:30 am Morning Concurrent Sessions - Caribbean Forum Caribbean and cruise line representa- tives will examine the state of the rela- tionship, the impact of "drive to" cruis- ing on Caribbean itineraries and termi- nal development. This session will also evaluate the effects of the 2004 hurri- cane season. The Marketing of Lighting and Sound March 2005 27 Circle 204 on Reader Service Card Cruise Industry Set to Meet in Miami Royal Caribbean International’s Enchantment of the Seas. MR MARCH 2005 #4 (25-32).qxd 3/2/2005 4:33 PM Page 27