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NOVENCO HI-PRES PROFILE One Cool Customer The way in which a person reacts under stress - not success — is generally believed to show a person's true nature. If so. Richard Vassallo proved himself a creative and rational businessman, starting Adrick Marine 26 years ago and building it with his two sons, Richard and Thomas, to the success it is today. By Greg Trauthwein Adrick Marine, which provides custom air condi- tioning and refrigeration solutions to the marine industry, and is the largest supplier of AC and refrigeration units to the U.S. Coast Guard, is, by con- ventional stan- dards. small, gen- erating about $2 million per year. However the company has suc- cessfully carved its niche in "building the spe- cially designed solutions that no one else wants to do," Vassallo said. The company manufactures low pressure air condi- tioning units from .5 ton to 15 tons capacity, engi- neered air condi- tioning systems up to 600 tons capacity, and sup- plied custom engineered solutions for just about every shipboard use. A 1961 graduate in Marine Engineering from Fort Schuyler, Vassallo started his career not with the intention of creating his own business, but to make a living. He started with M. Rosenblatt & Sons upon graduation, soon after moving onto Bailey Refrigeration, where he served as a chief engineer for 13 years. He then moved to Frigitemp in Brook- lyn, ascending to the vice president rank. But. in the mid-70s, Frigitemp went bust, leaving Vassallo in search of a new direction - and an income. Utilizing his experience, technical knowledge, shipboard experience and expansive list of industry contacts, Vassallo, with the urging of friends and colleagues, decided to strike out on his own, creat- ing Adrick Marine in 1976. Competing with the large, established, corporate suppliers of "catalog" marine refrigeration and air conditioning was, obviously, not a viable option. Instead, Adrick sought to establish itself as a suppli- er of custom marine solutions, relying on the marine industry's need for unique systems as it constantly seeks to trim weight and save space. "When we go aboard a ship, we have practical shipboard experience," Vassallo said. "For example, we know how to design and position a unit to mini- mize maintenance." Adrick, with the owner, designs the custom solu- tions, then buys the equipment and creates the unit. If the custom design is the soul of the project, then the heart is the company's own Electro Control Panel. 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