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International Representatives EDITOR'S NOTE Getting Creative T here is little doubt that the process of building and maintaining a fleet gets more and more com- plicated and capital-intensive with each passing year. Perhaps it can best be cat- egorized as keeping up with overall business trends, but the maritime indus- try is in the grips of a very fundamental change concerning the way in which business is run. Everything from the manner in which ships are financed to the way they are outfitted is continually changing. Phrases such as "high-yield bonds," "stock floats," and "double listings" were once foreign to an industry which was largely built on a "your handshake is as good as your signature" mentality. And while there has been a recent shake-out of these new types of deals, most analysts agree that a quality shipowners' fleet finance options will continue to expand. "As the current growth of bond issues increases, so too does the possibility of failures," said Captain John Dalby of Marine Risk Management, speaking at a ship finance conference held recently in New York City. "Unscrupulous and desperate owners are particular risks." Central to this industry metamor- phosis is the continuing trend toward consolidation. Simply put, many own- ers have found that bigger is indeed bet- ter, and hardly a day now passes without news of another small owner being con- sumed for someone's greater corporate good. While many may choose to lament the current tide of change, it is — in a broader perspective — simply following a natural course of progression in which "only the strong survive." Energy spent fighting the trend might be more wisely utilized to investigate ways in which your company can be reposi- tioned and/or strategically aligned to be more profitable than ever. Those who believe that the consoli- dation trend is a passing fad should heed the words of Barton Jones, part- ner, Winthrop, Stimson, Putnam and Roberts. Mr. Jones, speaking at the same ship finance conference said: "I think the high level of mergers and acquisitions will continue." Central to his reasoning is the increasingly global nature of business, as well as the fact that larger organizations can get "cheap- er money," i.e. exert more leverage to negotiate more favorable financing terms. In turn, a savings of, for exam- ple, a few percentage points can have a dramatic effect on a company's return on equity. In the end analysis, improved access to cash in a business which demands so much of it will be central to long-term survival. As shipowners are continually challenged by new rules and regulations — ISM being a prime example — and improved competition, the need to for- mulate and successfully execute a well- thought out business and investment strategy will only grow in importance. INTERNATIONAL OPERATIONS CHARLES E. KEIL, Vice President 4400 N. Federal Highway, Ste. 210-06, Boca Raton, FL 33431 Telephone: +561-368-1021; Fax: +561-368-1161 24-hr Tel/Fax: +561-998-0313; Mobile Tel: +561-716-0338 Australia ANNE MURRAY/YVONNE SANDFORD World Media Network Pty. Ltd. Suite 5, Level 1,89 York St., Sydney, NSW 2000 Australia Tel: +61 2 9299 5677; Fax: +61 2 9299 6178 Argentina R. LESLIE RAMSAY Calle Pellegrini 173 Primer Piso, Departamento C 1009 Buenos Aires, Argentina Tel: +54 1 394 8821; Fax: +54 1 326 4377 Benelux PAULA TACQ Maritime Media ML Otweg 18 2771 VX Boskoop, Netherlands Te: +31 172 230707; Fax: +31 172 230708 Brazil JOSE DUARTE DOS SANTOS Multipla Agencial Martima, Ltda. Rua Carolino Rodrigues 28 Cuorto Andar, CEP-11055-070 Santos, Sao Paulo, Brazil Tel/Fax: +55 1 32 32 74 74 Central America EDUAROO F. LOPEZ/LUIS A. SANCLEMENTE Transmarine Media Service, P.O. Box 2071, Panama 1, Panama Tel: +507 264 8404/60; Fax: +507 223 8367 China WANGZE/XU XIAO FENG Liaoning Foreign Trade Advertising Corp. 2 Zhongshan Square, Dalian, China 116002 Tel: +86 411 2801924; Fax: +86 411 2644606 Eastern Europe IVAN BERENYI/OLGAIVANOVA Pannonia Media Agency, 8630 Balatonboglar Radnoti Miklos u.14, Hungary Tel: +36 85 353 319; Fax: +36 85 353 442 Egypt CAPTAIN TARIQ M. OSMAN Osman Marine Media Co. Algamhoria St., P.O. Box 1248, Alkleej Bldg., Port Said, Egypt Tel: +20 66 340988; Fax: +20 66 325705 France DANIEL SOLNICA Ediconsult Internazionale, 25 rue Saulnier 75009 Paris, France Tel: +33 1 4246 9571; Fax: +33 1 4246 8508 Germany/Switzerland HANSJORG BRANS Maritime Media Freiherr v. 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Box 122, Hayward's Heath,West Sussex RH161YF, England Tel: +44 1444 417360; Fax: +44 1444 410497 Maritime Reporter/Engineering News