View non-flash version
International Representatives W if EDITOR'S NOTE Making it safe and simple n appropriate summation for the March edition /l\\ comes from a quote by Albert Einstein: ^'Everything should be made as simple as possi- ble...but not simpler!" The Finnish Maritime Administration offered me the opportunity to sail aboard the Finnish ice- breaker Fennica for a night. Fennica, which has been consid- ered a technological wonder since it came into service in 1993, was chosen to play a major role in the ECHO Project, a program aiming to develop and set the world standard for ECDIS aboard merchant vessels. An international team has labored for the last 23 months, preparing the system for commercial viability, while readying it for final standards approval regarding data sharing and transmission within the sys- tem, and ultimately type approval of equipment, expected in the spring and autumn respectively. The ECHO Project is pure in theory (at least as pure as any project can be that combines research and development with commercial prospects) in that its driving force has been, and remains, safety at sea. The point of the ECHO Project is not to simply prove that it can be developed, but that it can be developed and implement- ed aboard ships efficiently and cost effectively, with immediate benefits to owner/operators in terms of both safety and profits. While the notion of safety at sea is simple, the actual implementation of a mod- ern-day solution requires a system which combines ease-of-use backed by the latest in sophisticated, easily updatable technology. An update on the ECHO Project, as well as some thoughts following a night spent icebreaking near the Arctic Circle, begins on page 19. The creation of Disney cruise ships Magic and Wonder — also profiled in this edi- tion — provide a reiteration of this column's opening quote. Disney is well-known worldwide for its highly creative land-based entertainment properties. Interestingly, the company tends to avoid playing the role of guinea pig for new technology; pre- ferring to incorporate proven methods to deliver its entertainment, and the Disney cruise ships from Italy's Fincantieri are no different in the matter of offering proven technology. Where these ships perhaps depart from their contemporaries is in the extraordinarily high involvement of individuals and organizations from outside of the maritime realm, providing a multitude of talent and creative spins to Disney's themes. While the general arrangements were created, tested and re-tested by some of the marine industry's top talent, Disney enlisted the services of maritime unknowns such as New York City-based Rockwell Group to fulfill the creative needs of parts of the ship. For more details, please refer to page 38. INTERNATIONAL OPERATIONS CHARLES E. KEIL, Vice President 4400 N. Federal Highway, Ste. 210-06, Boca Raton, FL 33431 Telephone: +561-368-1021; Fax: +561-368-1161 24-hr Tel/Fax: +561-998-0313; Mobile Tel: +561-716-0338 Australia ANNE MURRAY/YVONNE SANDFORD World Media Network Pty. Ltd. Suite 5, Level 1,89 York St., Sydney, NSW 2000 Australia Tel: +61 2 9299 5677; Fax: +61 2 9299 6178 Argentina R. LESLIE RAMSAY Calle Pellegrini 173 Primer Piso, Departamento C 1009 Buenos Aires, Argentina Tel: +54 1 394 8821; Fax: +54 1 326 4377 Benelux PAULA TACQ Maritime Media ML Otweg 18 2771 VX Boskoop, Netherlands Te: +31 172 230707; Fax: +31 172 230708 Brazil JOSEDUARTE DOS SANTOS Multipla Agencial Martima, Ltda. Rua Carolino Rodrigues 28 Cuarto Andar, CEP-T1055-070 Santos, Sao Paulo, Brazi Tel/Fax: +55 1 32 32 74 74 Central America EDUARDO F. LOPEZ/LUIS A. SANCLEMENTE Transmarine Media Service, P.O. Box 2071, Panama 1, Panama Tel: +507 264 8404/60; Fax: +507 223 8367 China WANG ZE/XU XIAO FENG Liaoning Foreign Trade Advertising Corp. 2 Zhongshan Square, Dalian, China 116002 Tel: +86 411 2801924; Fax: +86 411 2644606 Eastern Europe IVAN BERENYI/OLGAIVANOVA Pannonia Media Agency, 8630 Balatonboglar Radnoti Miklos u.l 4, Hungary Tel: +36 85 353 319; Fax: +36 85 353 442 Egypt CAPTAIN TARIQ M. 0SMAN Osman Marine Media Co. Algamhoria St., P.O. Box 1248, Alkleej Bldg., Port Said, Egypt Tel: +20 66 340988; Fax: +20 66 325705 France DANIEL SOLNICA Ediconsult Internazionale, 25 rue Saulnier 75009 Paris, France Tel: +33 1 4246 9571; Fax: +33 1 4246 8508 Germany/Switzerland HANSJORG BRANS Maritime Media Freiherr v. Stein Str. 24, D-63303 Dreieich, Germany Tel: +49 6103 697745; Fax: +49 6103 697743 Hong Kong/Taiwan DENNIS L0/JIMME KWAN Phantom International, Ltd. Room 208, Seaview Centre 139 Hoi Bun Rd., Kowloon East, Hong Kong Tel: +852 9179 9872; Fax: +852 2304 1232 Italy/Malta VITTORIO NEGRONE Ediconsult Internazionale Piazza Fontane Marose, 3-16123 Genoa, Italy Tel: +39 10 583684; Fax: +39 10 566578 Japan AKIOISHII Ace Media Service Inc. 12-6,4-chome, Nishiike Adachi-ku, Tokyo 121, Japan Tel: +81 3 5691 3335; Fax: + 81 3 5691 3336 Korea JO, YOUNG SANG Business Communications, Inc. Kwangwhamun P.O. Box 1916, Seoul, Korea Tel: +82 2 739 7840; Fax: +82 2 732 3662 Peru WILLIAM FRY Trahites y Despachos S.A. Avenida Salaverry 3005, Lima 27, Peru Tel:+51 1 264 3225; Fax:+51 1 264 1974 Portugal/Gibraltar PAULO BREHM AZ Publiciadade Lda., Rua Almirante Barroso, 52-1 D, P-1000 Lisbon, Portugal Tel:+351 1 3142256; Fax: +351 1 3525157 Scandinavia STEPHAN R.G. ORN/LEON SCHULZ AB Stephen R.G. Orn, Box 184 S-271 24 Ystad, Sweden Tel: +46 411-184 00; Fax: +46 411 105 31 Singapore CATHERINE WONG The Euro-Asia Link, 391 A Orchard Road #12-01 Ngee Ann City Tower A, Singapore 238873 Tel: +65 337 4658; Fax: +65 456 4610 South Africa FINN KVAMSDAHL Finn's Enterprises, Media Marketing Division P.O. Box 99,2250, Blinkpan, Republic of South Africa Tel/Fax: +27 13 2963 023 South America/ Caribbean Basin DELIO R. AL0NS0 Multilink International 115 Calabria Ave., Ste. 12 Coral Gables, Fla. 33134 Tel: +305-445-6423; Fax: +305-445-1483 Spain JESUS MORAN Via Exdusiuas S.L. Modesto Lafuente, 4 28010, Madrid, Spain Tel: +341 448 7622; Fax:+341 446 0198 Turkey/Cyprus NIHAT BOYTUZUN/LALE ASMAZOGLU Kamera Corp., Cumhurlyet Cod. 257/3, Harblye 80230, Istanbul, Turkey Tel: +90 212 248 48 64; Fax: +90 212 230 36 97 United Kingdom MICHAEL J. DAMSELL Euromedia Ltd., P.O. Box 122, Hayward's Heath,West Sussex RH161YF, England Tel: +44 1444 417360; Fax:+44 1 1896 784089 78B Maritime Reporter/Engineering News
