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CRUISE SHIPPING '91 Conference & Exhibition Miami Beach, Florida, February 5-9 A record attendance of delegates, visitors and exhibitors is expected at the seventh annual Seatrade Cruise Shipping Conference and Exhibition when its takes place at the Fontainebleau Hilton Hotel, Miami Beach, Fla., from February 5 to 9, 1991. With an exhibition that has dou- bled in size each year since 1986 and a conference attracting an all-time high of around 700 delegates in 1990, this year's conference and ex- hibition is expected to exceed all previous marks for attendance. Cruise Shipping '90 set the pre- vious highs for attendance at 1,800 and number of exhibition stands at 242. The 242 stands was more than double the number of exhibitors at the 1989 show. Representatives from every sector Photo: The M/V Eugenio Costa, operated by Costa Crociere. of the international cruise industry gather each spring for this show's unique combination of discussion by leading personalities plus the lat- est ideas and information on all aspects of the cruise business. According to Michael Kaza- koff, vice president, sales, Seatrade Organization, all the exhibition area at Cruise Shipping '91 has been sold, with about 324 stands. As of press time, Seatrade was waiting for approval to expand the exhibition area. Mr. Kazakoff attributed the show's ongoing success to the fact that it offers attendees, delegates and exhibitors, "a wide diverse group of decision-makers from the cruise industry. It is the largest dis- play of cruise-oriented products in the world." Mr. Kazakoff claimed that 92 percent of the exhibitors have dis- played at a previous Cruise Ship- ping exhibition. He noted that sev- eral exhibitors have commented about how much business they have picked up as a direct result of the show. This year's expanded exhibition will feature several national and loosely associated regional pavil-ions. Among the national pavilions will be France, the largest with about 19 companies represented, the United Kingdom, and Finland. The Caribbean Cruise Port Associa- tion, a loosely connected organiza-tion trying to market Caribbean ports to cruise shipping companies, includes such islands as Antigua- Barbuda, Bonair, British Virgin Is-lands, Curacao, Freeport and Nas- sau, Bahamas, Martinique and Cu-racao. Another informal group, the Canadian East Coast/St. Lawrence Seaway ports, will also be exhib- iting. Not to be overlooked, Cruise Shipping's conference has been ex- panded as well. A number of key decision-makers in the cruise ship- ping market will present papers on issues affecting the industry's fu- ture. Among the topics discussed at the conference's "State of the Industry" debate on February 6 will be: "The Ability of the Cruise Industry to Absorb the New Capacity in the Forward Order Book"; "The Global- ization of the Cruise Industry"; "The Mega-Ship Concept and Its Potential"; and "The Nature of Competition for the Cruise Industry in the Nineties." Other sessions will discuss mar- keting and passenger relations, safe- ty and the regulatory environment, destinations and ports of call, glob- alization of the cruise industry, effi- cient operations and maximizing on-board revenues. (continued) 20 Maritime Reporter/Engineering News
