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Port of Genoa Attracts New Container Business Under Innovative Leadership —Free Brochures Offered— In 1984, the Port of Genoa was in need of a major restructuring. Un- der the burden of labor problems and obsolete systems, procedures and equipment, the port suffered critical financial losses. Today, under the adept and in- novative guidance of Roberto D'Alessandro, the president of the Port of Genoa, the port is a thriving European center for con- tainer and RO/RO traffic, ship re- pair, passenger travel and crude oil product handling. "The situation I was confronted with on that first day could briefly be summarized as a continuous de- crease of traffic plagued by outra- geous costs, exorbitant tariffs, chronic inefficiency and nonexistent competitiveness," said Mr. D'Ales- sandro. "In bare figures, the port had accrued losses for $420 mil- lion." Faced with the issues of lack of employee motivation, bureaucracy, high labor costs, inefficiency, finan- cial losses, lack of funding and in- vestment, obsolete equipment and facilities and customer dissatisfac- tion, Mr. D'Alessandro enacted a number of structural and organiza- tional solutions. Labor costs, for example, which once had exceeded revenues by more than 15 percent, declined to 50 percent of total sales through labor agreements. Through changes in the organiza- tional structure of the port, a new, more effective decision-making mechanism was created. In addition, capital investment was obtained from domestic banks as well as international financial in- stitutions such as Citibank, Irving Trust Co., Manufacturers Hanover Trust and the Bank of Boston. According to Mr. D'Alessandro, the port's "winning formula" for raising its productivity was the com- bination of the new decision-making process, a series of capital invest- ments and a significant reduction in labor costs. Results of the "winning formula" show that port traffic has grown 35 percent since 1985. Some of the plans under way at the port include: • The realization of a system of terminals dedicated to container and RO/RO traffic that will enable Genoa to handle a total capacity of 1 million TEUs annually by the 1990s (up from only 200,000 TEUs Im.'' * Left: Artist's conception of the container-handling facilities located at the Port of Genoa: Right: Container-handling cranes at the Port of Genoa. Roberto D'Alessandro in 1983). The plan calls for $50 mil- lion improvements to the present terminal (upgraded to handle 400,000 TEUs per year); the con- struction of a new terminal for Cala- ta Sanita, which will handle 200,000 TEUs per year; the new Voltri port, which will also handle 400,000 TEUs; and an increase in the por- tainer number from four to 14; • The $100-million improvement of non-containerized traffic areas; • The construction of a large pas- senger terminal; • The building of an international airport surrounded by hotel com- plexes and commercial outlets; • The restructuring of the old port, with the construction of a ma- rina and the rehabilitation, within the port area, of historic city cen- ters, following the example of the large revitalization in American ports such as Baltimore, New York and San Francisco; • And the creation of a technolog- ically advanced telecommunications network for service to the port and the commercial city. This is said to •dudorS MULTI-PURPOSE PUMPING EFFICIENCY VM BILGEMATE Ideal for pumping bilges—stripping ballast, etc. Peripheral jet design handles liquids, solids, air. 2W to 6" sizes available. NO MOVING PARTS NO MAINTENANCE NO PRIMING, CANNOT LOSE SUCTION PUMPS BILGES, TANKS AND HOLDS DRY VM DECK EDUCTORS Only the hose goes into tank to vacuum liquids at rate of 10-15 gpm at suction lifts up to 70' or more. CALL OR WRITE FOR OUR FREE CATALOG TODAY' VM PORTABLE EDUCTORS Handy auxiliary pump for regular or emergency pumping of liquids from ballast, bilge, cargo spaces and tanks. Just attach hose from fire main and lower-eductor into space to pump large quantities of liquid quickly and easily VITA MOTIVATOR COMPANY Phone : (516) 454-8830 Intel Telex: 226000 ETLXUR Cable VEME DUCTOR 84 Wall Street • Farmingdale, NY 11735 • Manufacturers Agency. Inc.. 5615 NW Central Drive Suite 111A Houston. Texas 77092 Tel: (713) 460-2700 • North Star Inc., 84 Wall Street, Farmingdale, NY 11735 lei 516-454-8844 • Barrett Equipment Co.. 4111 Stone Way North Seattle, WA 96103 Tel 206-634-1776 • Kings Point Machinery 8307 Baldwin St.. Oakland, CA 94621 lei 415-638-2712 GIBBS & COX INC. Naval Architects & Marine Engineers 119 WEST 31 STREET NEW YORK, N Y. 10001 212-613-1300 1235 JEFFERSON DAVIS HIGHWAY ARLINGTON, VA. 22202 703-979-1240 6060 JEFFERSON AVENUE NEWPORT NEWS, VA. 23605 804-380-5800 60 Circle 340 on Reader Service Card Circle 170 on Reader Service Card Maritime Reporter/Engineering News
