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A Seatrade Conference and Exhibition FONTAINEBLEAU HILTON, MIAMI BEACH, FLORIDA, US FEBRUARY 23-25 1988 THE ANNUAL FORUM FOR THE INTERNATIONAL CRUISE SHIPPING INDUSTRY THE CONFERENCE TUESDAY, FEBRUARY 23 Delegate registration and collection of conference documentation. An opportunity to visit the Seatrade Cruise Exhibition which opens at 3.00 p.m. Cocktail Reception: 6.00 p.m.-7.30 p.m. WEDNESDAY, FEBRUARY 24 Morning: Introductory address: A Kirk Lanterman, President, Holland America Line — Westours, Inc, and Chairman, Cruise Lines International Association Towards the 1990s Shipbuilding and design Kai Levander, Manager, Research and Development, Wartsila Helsinki Shipyard Cruise ships and hotels Speaker to be announced Open period for visit to the Cruise Shipping Exhibition Supply and demand Dan White, Transportation Analyst, County Securities Ltd, London The yard perspective Jean-Francois Cristau, Barry Rogliano Salles, Paris Panelist: Knut Kloster Sr., President, Kloster Group Moderator: Christopher Hayman, Publisher, Seatrade Luncheon address: Carmen J Lunetta, Port Director, Port of Miami Afternoon Marketing workshop The afternoon session will take the form of a panel discussion on strategies for the effective marketing of the cruise product. Introduction: Robert H Dickinson, Senior Vice President, Sales and Marketing, Carnival Cruise Lines Packaging the product: Bruce Nierenberg, Executive Vice President, Premier Cruise Lines The medium and the message: Speaker to be announced The distribution system: Jay Silberman, President, and Debbie Adams, Vice President, National Association of Cruise Only Agencies (NACOA) What the passenger actually wants: Jay L Lewis, President, and Dr Dan Sarel, Director, Market Scope, Inc. Panelist: Jim Godsman, President, Cruise Lines International Association During the afternoon session there will be an open period to enable delegates to visit the Cruise Shipping Exhibition Reception and Dinner hosted by the Port of Miami. THURSDAY, FEBRUARY 25 Morning Raising Equity Public Offerings Peter Wexler, Vice President, Transportation Group, Salomon Brothers Inc The commercial banks' role Speaker to be announced Open period for visit to the Cruise Shipping Exhibition Choosing a register and a crew Speaker to be announced Insurance Speaker to be announced Maximizing on board revenues Speaker to be announced. Afternoon Destinations and Ports Introduction: Andreas Potamianos, President, Epirotiki Lines SA and President, Union of Greek Passenger Ship Owners China and the Far East Michael Lewis, Deputy Managing Director, The China Navigation Company Limited, Hong Kong Europe's cruise market Alf P Pollak, Managing Director, Seetours International GmbH. Frankfurt, W Germany Open period for visit to the Cruise Shipping Exhibition The Caribbean theatre Ferdie R. Martin, Director, Cruise Division, Jamaica Tourist Board The air connection Speaker to be announced Panelists: Howard A. Fine Vice Chairman, Costa International B.V. Ken Page, Director, Passenger Shipping Association, London Cocktail reception hosted bv Portland Ship Repair Yard FRIDAY, FEBRUARY 26: Visit to the Port of Miami. This program may be subject to alteration Conference Fee: US$525 per delegate. Fee includes conference documentation, lunches, refreshments, an evening reception on February 23, a copy of the latest issues of Seatrade Week and Seatrade Business Review, and a transcript of the conference proceedings. —— , r 0f exhibition event the Cruise Shipping services a Cocktail reckon will be free to conference aoc-—-g ^ follovnng tha^thenexhibition. d in the cruise visit ^amj_based coinpa^^^^^ gg Exhibition- industry wVU be invited to bring their operations am d technical Major person • the Cruise -nel to visit the ^ __ To book your place contact: The Conference and Exhibition Manager Seatrade North America Inc Suite 1805 40 Rector Street, New York, NY10006, USA Telephone: (212) 393 1000/1004 Telex: 233629 SEA UR Fax: (212) 6085874
