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1985 - MARTI ME REPORTER'S total circulation 24,305 including a record 21,609 Buying Influence Readers. December 1984 figures used below because June 1985 figures are not available at press time. BUYERS WATERWAYS JOURNAL NON-BUYERS AND UNIDENTIFIABLE ^ MIXED GROUPS • THE WORKBOAT Total Requested Circulation 23,587 22,882 6,873 10,228 Unrequested free copies 0 2,203 0 3,120 WORKBOAT does not report titles of oil readers. Presidents Vice Presidents, Treasurers, Purchasing Agents etc Impossible to identify number of buyers reached. BUYERS Circulation audit bureaus do not identify buyers. Identification of BUYERS is based on a 1984 survey, commissioned by MARITIME REPORTER, of over 1.000 marine sales managers who identified true buyers as shore- side management, design and purchasing people in vessel operations, shipbuilding and design (naval architects). Signed and dated replies on file at MARITIME REPORTER. RECORD SALES LEADS FROM ADS MARITIME REPORTER produces more and better sales leads than any other marine magazine...two times and three times more than the number 2 magazine. Each figure listed represents inquiries produced for an individual advertiser by MARITIME REPORTER in one year or less. PAINT/ DIESEL ENGINES 1,033 1,362 714 1,337 655 1,168 NAVIGATION & COMMUNICATIONS 2,147 773 613 663 570 623 DECK MACHINERY/ OILY WATER CARGO HANDLING SEPARATORS 545 936 415 751 477 459 THE ADVERTISING LEADER In 1984, and for years, more media buyers placed more pages of advertising, for a larger number of advertisers, In MARITIME REPORTER than in No.2 ME/Log. COMPARE 1984 ADVERTISING Display ad pages Total ad pages MR 1,556 ME/Log 999 Note—shows only magazine advertising 13 ME Log issues 24 MR issues... no catalogs, buyers guides, etc. Ad pages reported in 7"xl0" units for comparison. MR No. of advertisers 686 ME/Log No. of advertisers 553 THE WORLD'S LEADING MARINE INDUSTRY MAGAZINE By their actions, the most important people in the marine industry—the readers and the advertisers—have voted MARITIME REPORTER NUMBER ONE. • WORLD'S LARGEST TOTAL REQUESTED CIRCULATION • LARGEST TOTAL U.S. CIRCULATION • THOUSANDS MORE BUYING INFLUENCE READERS • LARGEST NUMBER OF ADVERTISERS • LARGEST NUMBER OF AD PAGES • BEST RESULTS FOR ADVERTISERS Call or write today for complete advertising information: 118 East 25th street New York, New York 10010 (212) 477-6700 HOUSANDS MORE BUYERS IN MARITIME REPORTER AND ENGINEERING NEWS October 15, 1985 37
