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18,333 ways to increase COMPARE... ONLY MR GIVES YOUR ADVERTISING THE SALES BUILDING Sales managers agree...management, engineering and purchasing personnel...shoreside...in vessel operations, shipbuilding and naval architecture have the authority to specify and buy all types of marine products, equipment and services. These are the buying power readers. Men aboard ship, shipyard laborers, manufacturers, students, advertisers, attorneys, etc., do not specify or buy...these are non-buying readers. MARINE ENGINEERING/LOG TOTAL WORLD WIDE BUYING POWER (Non-buyers Removed! SHIPBUILDING. BOATBUILDING. DRILL RIG BUILDING & REPAIR COMPANIES: BUYING POWER READERS Companies. Presidents. Vice-Presidents Secretaries. Treasurers. General Managers Purchasing A A "I A Agents Works Ma lagers. Superintendents. Naval Architects. Marine Engineers & Chief Draftsmen if" I • DOWN 23% LESS THAN 78 I VESSEL OPERATING COMPANIES. OCEAN INLAND/OFFSHORE. PORT AUTHORITIES. OWNERS. AGENTS & BROKERS: Companies. Presidents. Vice-Presidents. Secretaries Treasurers. General Managers. Purchasing Agents. Passenger & Freight Agents Marine Superintendents. Port Captains. Port Engineers. Port Stewards PROFESSIONAL MEN: Naval Architects 4 Marine Engineers 5,708 4,624 DOWN 46% LESS THAN 78 i BUYING POWER TOTAL 14p74G DOWN 21% LESS THAN 78 ^ FREE COPIES TO DIRECTORY NAMES- No. 2 mails thousands of free copies, every issue, to names taken from directories of people who have not requested the magazine. • TOTAL BUYERS ME/L 5,105 SUBSCRIPTIONS FOR MORE MARINE SALES IN 82 ...ADVERTISE i Source MR— June 1981 circulation statement ME 'L — December 1980 circulation statement ME/Log...65% BUYERS BUYERS 14,746 NON-BUYERS 7,918 TOTAL CIRCULATION 22,664
