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COMPARE...MR HAS A VASTLY SUPERIOR WORLDWIDE Marine Sales managers agree...management, engineering and purchasing personnel .shoreside in vessel operations, shipbuilding and naval architecture have the authority to specify and buy all types of marine products, equipment and services. These are buying power readers. Men aboard ship, shipyard laborers, students, advertisers, attorneys, etc.. do not specify or buy...these are non-buying readers. W0RLDWIDE...0NLY BY THOUSANDS MARINE ENGINEERING/LOG TOTAL WORLD WIDE BUYING POWER (Non-buyers Removed) SHIPBUILDING. BOATBUILDING. DRILL RIG BUILDING & REPAIR COMPANIES: BUYING POWER READERS Companies, Presidents, Vice-Presidents. Secretaries, Treasurers. General Managers, Purchasing ^ ECO Agents, Works Managers, Superintendents, Naval Architects, Marine Engineers & Chief Draftsmen wilt. DOWN 20% LESS THAN 78 4 VESSEL OPERATING COMPANIES. OCEAN INLAND/OFFSHORE. PORT AUTHORITIES. OWNERS. AGENTS & BROKERS: Companies, Presidents, Vice-Presidents. Secretaries, Treasurers, General Managers, Purchasing Agents. Passenger & Freight Agents. Marine Superintendents. Port Captains. Port Engineers. Port Stewards PROFESSIONAL MEN: Naval Architects S Marine Engineers , 5 000 DOWN I 45% LESS I THAN 78 "W 4,838 TOTAL WORLD WIDE BUYING POWER TOTAL WORLDWIDE BUYERS (U.S. & Foreign Combined) ME/L 5,018 SUBSCRIPTIONS 15,232 DOWN 18% LESS THAN 78 ONCE EACH MONTH Free copies (including thousands mailed to directory names). The No. 2 magazine, ME/Log circulation statement shows thousands of free copies to names taken from directories of people who have not requested the magazine (only free copies to buyers are shown here...ME/Log has a total free circulation of over 12,000 every issue, almost half their total circulation). Warning: Demand to see otficial circulation statements, your only source tor reliable data on circulation quality Separate buyers from non buyers Check for recently requested copies , copies requested in writing, number of paid buyers...unrequested copies (No. 2 mails thousands of free copies to names taken from lists). Source MR - June 1980 Report ME/Log - September 1980 Report
