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WHAT WILL THEY BE WEARING IN THE 1980's? That depends on what you ask for today. If you specify High-Build Vinyl maintenance paints they'll still be well-covered well into the 1980's. As a major supplier devoted to fully servicing nearly every segment of the coatings industry, we have long anticipated the challenges faced by corrosion engineers. We have proved our leadership with latexes for water-based paints, with our binders (organic and inorganic) for zinc-rich coatings as well as with High-Build Vinyls. In the case of High-Build, we knew vinyl offered long-lasting protection. (Maintenance paints based on our Bakelite® Vinyl Resins have lasted 15 to 20 years.) But the labor cost of applying vinyl presented a greater challenge. Now High-Build Vinyl maintenance paints, based on our new technology and applied by airless spray, allow thicker coats per application. Giving you the proven protection of vinyl at an annual cost lower than other conventional maintenance paint vehicles. For more information about how High-Build Vinyl maintenance paints based on our Bakelite Vinyl Resins can help you prepare for the future, write us at Union Carbide Corporation, Dept. WEM, 270 Park Avenue, New York, N.Y 10017. Together we could make the 1980's a much brighter time. PEOPLE PLANNING THE FUTURE. Coatings Materials BAKELITE is a Trademark of Union Carbide Corporation. September 1, 1974 19
