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MARINE BUYERS IN 1973-'74 ENGINEERING NEWS Total circulation numbers are meaningless. Some magazines, apparently not wanted by thousands of shoreside buyers, inflate their total circulation numbers with thousands of non-buyers. The only readers of any value to marine advertisers are those with the authority to purchase... the shoreside buyers. You be the judge... compare the readers of both magazines... separate the buyers from the non-buy- ers...for the one reaching the largest number of men you know can give business to your company. .. FOR THE ONE REACHING THOUSANDS MORE BUYERS. MARITIME REPORTER/Engineering News OCCUPATIONAL BREAKDOWN OF TOTAL WORLD-WIDE CIRCULATION BUYING POWER SHIPBUILDING & SHIP REPAIR (Commercial, U.S. Navy and U.S. Coast Guard): Companies, directors, owners, presidents, vice-presidents, secretaries, g\AA treasurers, superintendents, managers and purchasing agents IjUII Naval architects, engineers and chief draftsmen 1,166 Other employees (draftsmen, inspectors, foremen and others em- ployed by shipbuilding and repair companies) not included in above classifications 110 VESSEL OPERATING COMPANIES OCEAN, RIVERS, HARBORS, OFFSHORE OIL DRILLING AND RELATED OPERATIONS (Owners, Agencies & Brokers) Companies, directors, owners, agents, presidents, vice-presidents, managers, secretaries and treasurers 5,600 Port engineers, superintendents, purchasing agents, port captains, port stewards, naval architects and engineers shoreside 1,719 Other employees ashore not included in above classifications 49 PROFESSIONAL MEN: Naval architects, engineers and consultants shoreside 1,625 Admiralty lawyers and insurance 35 MARINE SUPPLIES & EQUIPMENT: Manufacturers, dealers and agents 1,896 Ship Chandlers 172 Allied marine industries 30 GOVERNMENT: U.S. Maritime Administration, U.S. Senators, U.S. Congressmen and others in official capacities 31 SCHOOLS, LIBRARIES AND ORGANIZATIONS 54 NON BUYING POWER 2,649 14.154 WORLD-WIDE BUYING POWER TOTAL OUR TOTAL CIRCULATION IS OVER 97% REQUESTED ... IN WRITING ... BY EACH INDIVIDUAL READER BRINGS YOUR ADVERTISING TO THOUSANDS MORE BUYERS WORLD-WIDE ... TWICE AS MANY IN THE U.S. MARKET. MARITIME REPORTER AND ENGINEERING NEWS 107 EAST 31st STREET NEW YORK, N. Y. 10016 MUrray Hill 9 3266- 7 -8- 9
