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For full market coverage...more marine sales ttliliil in the AMERICAN MARINE MARKET With all due respect, the man aboard ship does not specify or buy. Compare both magazines ... for the one you feel reaches the largest number of men of importance to you. MARITIME REPORTER/Engineering News OCCUPATIONAL BREAKDOWN OF TOTAL CIRCULATION (INTERNATIONAL DISTRIBUTION REMOVED) SHIPBUILDING & SHIP REPAIR (U.S. NAVY AND COMMERCIAL). Companies, directors, owners, presidents, vice-presidents, secretaries and treasurers Superintendents, managers and purchasing agents Naval architects, engineers and chief draftsmen Other employees (draftsmen, inspectors, foremen and others em- ployed by shipbuilding and repair companies) not included in above classifications 90 VESSEL OPERATING COMPANIES- OCEAN, RIVERS, HARBORS, OFFSHORE OIL DRILLING AND RELATED OPERATIONS (Owners, Agencies & Brokers) Companies, directors, owners, agents, presidents, vice-presidents, managers, secretaries and treasurers Port engineers, superintendents, purchasing agents, port captains, port stewards, naval architects and engineers shoreside Other employees ashore not included in above classifications 38 PROFESSIONAL MEN: Naval architects, engineers and consultants shoreside BUYING POWER CIRCULATION Readers with authority to give business to advertisers 1,025 :::::: 1,146 793 Admiralty lawyers and insurance MARINE SUPPLIES & EQUIPMENT: Manufacturers, dealers and agents Ship Chandlers Allied marine industries GOVERNMENT: U.S. Navy and U.S. Coast Guard shoreside U.S. Maritime Administration, U.S. Senators, U.S. Congressmen and others in official capacities SCHOOLS, LIBRARIES AND ORGANIZATIONS 30 2,211 207 256 31 42 76 NON BUYING POWER 2,981 4,277 1,275 1,468 AMERICAN MARKET BUYING POWER TOTAL 9,984 ...MARITIME REPORTER/Engineering News DOUBLES THE SALES POWER OF YOUR AMERICAN ADVERTISING WITH FULL CIRCULATION TO SHORESIDE BUYERS November 15, 1971 25
