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Puerto Rico Shipping Group Names Cabassa Hiram D. Cabassa Hiram D. Cabassa, a well-known Puerto Rican industrialist and 1970 president of the Puerto Rico Manufacturers' Association, has been appointed chairman of the Puerto Rico Ocean Service Asso- ciation (PROSA), it was announced in San Juan. R.D. Carter, chairman of PRO- SA'b executive committee, in intro- ducing Mr. Cabassa to newsmen attending a press conference at the Caribe Hilton, said: "Mr. Cabassa is so well known in Puerto Rico he does not need an elaborate in- troduction. We, the ocean carriers, are delighted to have a man of his esteem take over the helm of PRO- SA. We look forward to his strong leadership with new ideas and are confident PROSA will thereby be- come a vital contributory force to benefit the entire community's economic progress." PROSA dine members in the $4 billion Puerto Rican trade include Sea-Land, Seatrain, Transamerican Trailer Transport, and Gulf-Puerto Rico Lines. Commenting on bis new associa- tion as chairman of PROSA, Mr. Cabassa said: "I want to make it absolutely clear at the outset that at all times my paramount •objective will be to achieve estab- lished goals for all Puerto Rico." Mr. Cabassa announced that he will be a full-time chairman and is already moving PROSA's head- quarters from Washington, D C., to the new Banco Economias' Building in Hato Rey. "PROSA will be Puerto Ricanized," he said, "and this is a major step in that direction." Mr. Cabassa said PROSA c'ould be a "tremendous force" in helping the commonwealth attain its eco- nomic goals, explaining: "In the U.S. I am sure we can 'help Fo- mento promote more industry to Puerto Rico by participating in its industrial seminars in key U.S. cit- ies and in San Juan by counseling the commonwealth government on maritime matters. I alsto would like to work with the Puerto Rican col- leges and universities to encourage more students to get into the trans- portation and foreign trade fields since shipping is of such vital im- portance to Puerto Rico." The new PROSA chairman also stated as a goal, a public-speaking program to enunciate to the Puer- to Rican people the importance of ocean transportation to the island commonwealth and at the same time to foster a strong spirit of cooperation between ocean carriers and island shippers. "I want to get the message across to our citizens and to our Government officials that Puerto Rico and the ocean carriers are not natural enemies as sometimes de- picted, but rather natural allies," Mr. Cabassa said. "We need each other. Puerto Rico needs the best ocean trans- portation available because of her distance from mainland raw mate- rials, markets and foodstuffs, and the carriers obviously need Puerto Rico." Mr. Cabassa, age 56, has been extremely active in his business career, particularly in the realm of civic and Government service. He was appointed president of the National Alliance of Businessmen of Puerto Rico by President Nixon in 1969, and recently Governor Luis Ferre appointed the new PROSA chairman to the Commonwealth Commission to study the impact of a maritime strike which threat- ens the island. He also serves as a member of numerous other com- monwealth commissions. Over the past decade, Puerto Rico's trade has virtually tripled from $1.5 billion to over $4 billion. Ocean carriers have kept pace with volume by adding more lift-on ves- sels and new type roll-on ships and as a result, the number of contain- ers arriving in San Juan every year has increased from 12,000 to 180,- 000, wihile containership arrivals have increased 15 fold. Check the leadership score... for the one magazine providing your marine advertising with maximum sales power. MARITIME REPORTER Marine /Engineering News Engineering/Log CIRCULATION LEADERSHIP __ Largest total circulation to BUYERS (USA & Foreign combined) * Largest American circulation to BUYERS • Largest circulation to BUYERS on the U.S. Inland Waterways * Largest circulation to non-buyers (shipyard laborers, men aboard ship, etc.) * Largest READER REQUEST circulation to shoreside BUYERS * Largest total FREE, NON-REQUEST CIRCULATION • Largest READER REQUEST circulation to Foreign BUYERS • EDITORIAL EXCELLENCE Iliilll(BBM Largest amount of editorial material in 1970 • Largest number of technical and engineering features in 1970 • Consistently FIRST with the most important information • Largest editorial staff same same ADVERTISING LEADERSHIP Largest total amount of advertising space in 1970 • Largest amount of classified advertising • Largest amount of marine industry advertising operating compels) • COST • Lowest advertising rates Lowest cost per shoreside buyer Your 1972 marine advertising will be in the best of company and produce the best results in MARITIME REPORTER ENGINEERING NEWS tusa 107 EAST 31st STREET NEW YORK, N. Y. 10016 MUrray Hill 9-3266 • 7 • 8 - 9 October 15, 1971 33
