Royal Caribbean Cruise Line's Sun Viking, delivered by Wartsila in 1972. At 563 ft. (171.6 m) long, it is one of the smallest vessels in RCCL's fleet, which is populated by increasingly larger vessels. The Sun
Viking will reportedly be moved to a European cruise route for summer 1995.
Cruising In The U.SJL
Issues Affecting Cruise Shipping's Future
by Dan Manioris, assistant editor
The cruise ship industry has been
driven to new heights in the past
year under the impetus of a variety
of forces — including steady eco-
nomic recovery and a growing de-
mand for cruise vacations. The
cruise industry's blush of health
has led to equally healthy
newbuilding activity; a legislative
proposal for a U.S. cruise industry;
plans for the refurbishment of the
only two U.S.-flag cruise ships, the
work on at least one of which will be
done by Newport News Shipbuild-
ing (NNS); and an announcement
heralding the largest cruise ship in
the world.
A Steady Swell Of Orders
Some have described the
newbuilding pace as healthy, oth-
ers as constituting a spate of
newbuilding activity. "I think it's
planned expansion based on opti-
mistic and hopefully realistic ex-
pectations," saidJackEstes, presi-
dent of the International Council of
Cruise Lines (ICCL), which repre-
sents a vast number of world cruise
lines. He said he believed the ex-
pansion was carefully considered,
and "based primarily on a market-
driven analysis."
Richard D. Fain, chairman and
CEO of Royal Caribbean Cruise Line
(RCCL) and also chairman of ICCL,
said he wouldn't describe recent
July, 1994
newbuilding activity as a "rush" of
new ships. "I think there has been a
fairly steady flow of orders, but I
don't think the orders we've seen are
out of line with what we've seen in
the past."
"Orders tend to be placed in pock-
ets," Mr. Fain explained. Unfavor-
able exchange rates, for example,
can make a country's yards less at-
tractive to owners, a scene perhaps
played out most noticeably in Japan's
battle against its own distending yen.
"I think it's been fairly healthy,"
said Norwegian Cruise Line Vice
President of Sales Jackie Johnson
of newbuilding activity. She said
the recovering economy certainly
affected the number of new orders,
but that recent orders were part of a
long-range planning process.
A1 Wallack, senior vice presi-
dent of marketing and passenger
services for Celebrity Cruises, agreed
the newbuildings had come about to
meet expanding demand, but also
suggested several other reasons.
"We're building with the understand-
ing that the tonnage may not be
available to us in the future."
Safety: Bad News And Good
Part of the reason the tonnage
may not be there has to do with the
Amendments to the SOLAS Con-
vention in April 1992 regarding fire
safety and damage stability on RoRo
passenger vessels, which go into
effect in October 1994. Overhaul-
ing fire safety systems poses an ex-
pense few seem to consider outra-
geous, but the damage stability re-
quirements for existing vessels mean
extensive retrofit or retirement for
some older vessels which do not
comply — and those vessels with
less existing compliance will be re-
quired to comply first.
Mr. Fain termed the SOLAS re-
quirements "retro-active enforce-
ment." "You build something to a
certain standard and then someone
says you have to rebuild it," he said.
"Some retrofits are significant im-
provements in safety. Fire detec-
tion systems should be a mandatory
retrofit." As to the damage stability
requirements, he said, "Many of the
vessels would be expensive to retro-
fit. The industry would have to re-
main quite strong to justify those
retrofits."
"Anything that requires construc-
tion work is good for shipyards and
repairers," said Mr. Fain, and even
retired tonnage might be good news
for cruise ship builders, which would
presumably receive orders for re-
placement tonnage. But while Mr.
Fain did say that all safety mea-
sures are worth taking, he hoped
the benefits of more expensive re-
quirements were clearly understood,
as cruise customers might see them
reflected in ticket prices. And con-
ventional wisdom holds that higher
prices could impact on the popular-
ity of cruising.
Mr .Estes said the ability to phase
out non-compliant tonnage will help
the retrofit situation. "There is suf-
ficient opportunity to phase out in
most cases," he said, but in others a
financial analysis will have to be
made to determine the cost-effec-
tiveness of keeping a given ship.
Other recent movements toward
greater safety include the Interna-
tional Safety Management Code, a
ship operations guide developed by
the International Maritime Organi-
zation. It is presently voluntary,
but may become mandatory if it is
incorporated into SOLAS in 1998.
Everyone agrees that safety is a
good thing as long as it doesn't drive
the lines out of business. But ac-
cording to Celebrity's Mr. Wallack,
there is at least one more reason for
building new ships: quite simply,
passengers expect more — and that
affects many aspects of cruising.
Older tonnage may not draw pas-
sengers like new ships will, another
reason lines are building. But higher
passenger expectations will also af-
fect the kinds of ships being built.
"We're seeing the age when the
world cruise fleet is moving toward
purpose-built rather than converted
liners," Mr. Wallack said. "We're
33
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