Answering The Questions
Since its inception, the Phoenix World City project has—as any
landmark billion dollar project will—weathered questions and comments
from "doubting Thomases," said World City Corporation CEO John S.
Rogers, despite the resounding support of a wide array of business,
government, labor and educational leaders.
Comment: It (the plan for the Phoenix World City) has been around for
so long.
Rogers: Figures show that World City is well within the "gestation
period" for any innovative billion-dollar project.
Question: Why build it in the U.S.?
Rogers: The U.S. has enormous physical shipbuilding facilities freed up
by declining defense work. U.S. shipyard wage rates are below
Continental and Japanese levels. There is a great store of technology and
skills with which the productivity of the shipbuilding industry, like other
industries, can be fully restored.
Comment: Supply (of passenger ship space) will surpass demand.
Rogers: Factors such as cruise market growth rates and the depletion in
overall berths at and after 1997 as the result of new international safety
rules drive out older ships are obvious. But also, the fact is that the
American-flag Phoenix World City will be able to trade in markets that
the existing foreign flag fleet cannot enter, including the meeting market
and U.S. coastwise itineraries.
their processes and personnel skills, in a man-
ner that supports and improves upon current
concepts of modern ship design and construc-
tion.
As Mr. Rogers simply puts it, the virtual
shipyard is not exclusive, as it's an open invita-
tion to any U.S. shipyard, supplier or technology
to involve itself in the enterprise.
The present group assembled includes: Avon-
dale Industries; Bender Shipbuilding;
Bethlehem Steel, BethShip Division.; Ingalls
Shipbuilding; The Jonathan Corp.; Newport
News Shipbuilding & Repair; Norfolk Shipbuild-
ing; Peterson Builders; Southwest Marine;
Tampa Shipyards; and Trinity Marine. Addi-
tionally, there have been some notable late ad-
ditions to the virtual shipyard team. Charles-
ton Marine Manufacturing Corp. (which hopes
to utilize the resources of the soon to be closed
Charleston Naval Shipyard), and the Army's
Rock Island Arsenal in Illinois (as a potential
manufacturer of precision parts).
This group represents more than 50 percent
of the U.S. shipbuilding capacity.
The U.S. Navy, which has a vested interest in
post-Cold War shipbuilding capacity, joined the
World City TRP proposal, reportedly prompted
by the plan's support of objectives parallel to its
own Affordability Through Commonality (ATC)
Program.
For example, World City is interested in the
Westinghouse Marine environmentally-friendly
WR-21 Marine Gas Turbine Propulsion engine,
the same engine under development to power
the Navy's next generation of warship (see re-
lated story, previous page).
Also, the U.S. Coast Guard (USCG) has formed
the Phoenix World City "tiger team." The tiger
team, which involves eight USCG project
officers who are working with World City and
ABS, was developed to facilitate and ensure
compliance with inspection procedures and
safety standards.
From Concept To Contract
The process leading up to the final contract
calls for detailed construction planning and
assessment.
Tasks to be completed include production
planning for construction of the ship on modu-
lar, multi-yard basis; an inventory of ship-
yard resources (deciding which yards will
perform which tasks); creation of an enter-
prise framework and electronic infrastruc-
ture for the virtual shipyard; development of
a "should" cost analysis; securing a final ac-
tual cost; and contract.
Beyond all of the assessments and analy-
sis, funding for the vessel must be secured as
well. The World City's financing plan is based
on Title XI loan guarantees. "If this country
wants to save its shipyards, the money should
be set aside to support the Title XI program
for ventures which are commercially sound,"
said Mr. Rogers.
"The ship is like a great economic engine,
from which a broad base can profit—not only
shipyards and suppliers, but the men and
women who staff the ship, the U.S. ports and
tourism industry where the ship calls, and
the government's own benefits in tax rev-
enues and trade balance."
For additional information on the companies
mentioned in the article, involved with the
Phoenix World City Project, circle the appro-
priate number on the Reader Service Card
bound in this issue.
AT&T 88
Avondale Industries 89
Bender Shipbuilding 90
Bethlehem Steel,
BethShip Div 91
Caterpillar 2
Ingalls Shipbuilding 93
The Jonathan Corp 4
Newport News Shipbldg 95
Norfolk Shipbuilding 96
Peterson Builders 7
Southwest Marine 98
Tampa Shipyards 9
Trinity Marine 100
Charleston Marine Mfg 101
Westinghouse 102
October, 1993 23
Digital Wave Publishing