CRUISE SHIPPING '91
Conference & Exhibition
Miami Beach, Florida, February 5-9
A record attendance of delegates,
visitors and exhibitors is expected
at the seventh annual Seatrade
Cruise Shipping Conference and
Exhibition when its takes place at
the Fontainebleau Hilton Hotel,
Miami Beach, Fla., from February 5
to 9, 1991.
With an exhibition that has dou-
bled in size each year since 1986 and
a conference attracting an all-time
high of around 700 delegates in
1990, this year's conference and ex-
hibition is expected to exceed all
previous marks for attendance.
Cruise Shipping '90 set the pre-
vious highs for attendance at 1,800
and number of exhibition stands at
242. The 242 stands was more than
double the number of exhibitors at
the 1989 show.
Representatives from every sector
Photo: The M/V Eugenio Costa, operated
by Costa Crociere.
of the international cruise industry
gather each spring for this show's
unique combination of discussion
by leading personalities plus the lat-
est ideas and information on all
aspects of the cruise business.
According to Michael Kaza-
koff, vice president, sales, Seatrade
Organization, all the exhibition area
at Cruise Shipping '91 has been
sold, with about 324 stands. As of
press time, Seatrade was waiting for
approval to expand the exhibition
area. Mr. Kazakoff attributed the
show's ongoing success to the fact
that it offers attendees, delegates
and exhibitors, "a wide diverse
group of decision-makers from the
cruise industry. It is the largest dis-
play of cruise-oriented products in
the world."
Mr. Kazakoff claimed that 92
percent of the exhibitors have dis-
played at a previous Cruise Ship-
ping exhibition. He noted that sev-
eral exhibitors have commented about how much business they have
picked up as a direct result of the show.
This year's expanded exhibition will feature several national and
loosely associated regional pavil-ions. Among the national pavilions
will be France, the largest with about 19 companies represented,
the United Kingdom, and Finland. The Caribbean Cruise Port Associa-
tion, a loosely connected organiza-tion trying to market Caribbean
ports to cruise shipping companies, includes such islands as Antigua-
Barbuda, Bonair, British Virgin Is-lands, Curacao, Freeport and Nas-
sau, Bahamas, Martinique and Cu-racao. Another informal group, the
Canadian East Coast/St. Lawrence Seaway ports, will also be exhib-
iting.
Not to be overlooked, Cruise
Shipping's conference has been ex-
panded as well. A number of key
decision-makers in the cruise ship-
ping market will present papers on
issues affecting the industry's fu-
ture.
Among the topics discussed at the
conference's "State of the Industry"
debate on February 6 will be: "The
Ability of the Cruise Industry to
Absorb the New Capacity in the
Forward Order Book"; "The Global-
ization of the Cruise Industry";
"The Mega-Ship Concept and Its
Potential"; and "The Nature of
Competition for the Cruise Industry
in the Nineties."
Other sessions will discuss mar-
keting and passenger relations, safe-
ty and the regulatory environment,
destinations and ports of call, glob-
alization of the cruise industry, effi-
cient operations and maximizing
on-board revenues.
(continued)
20 Maritime Reporter/Engineering News
Digital Wave Publishing