26 • MarineNews • March, 2005
By Don Sutherland
If you want to call yourself a taxi in New York, you've
got things to live up to. Take tradition.
A New York taxi always beat everybody to the punch.
It was the first away when the light changed, weaving
through otherwise orderly rows of cars and trucks, just
in time to beat the next light. The ride not only was fast,
it looked fast. The driver, all the while, dispensed world-
ly wisdom on any theme, and if you asked, could name
the best oyster bar in the entire city. He spoke New
Yorkese - an "R," (if pronounced at all) could be a "W"
or a "V" - but it was English. Etched in his mind was the
map of the five boroughs, and all their one-way streets.
He was friendly, considerate, and caring - waited until
you were indoors when he dropped you off, before cruis-
ing away for the next fare.
Maybe this all happened only in the movies, and 1940s
movies at that. But it left a myth, or at least an expecta-
tion. You could get where you were going, with no ifs,
ands, or buts, and you could feel protected all the way.
That's a lot to live up to, in today's New York.
Tom Fox understood this perfectly, as the New York
Water Taxi began taking form. His would not be the first
harbor service to call itself a water taxi - plenty of other
harbors have boats by the same name, and even New
York has the Liberty Marina Water Taxi. But would be
only one New York Water Taxi, and you'd be able to tell
it from the rest.
"The fact that the boats are small and yellow is impor-
tant," Mr. Fox told us in July 2003, soon after his first
16.4-m catamarans began skipping about their destina-
tions, dashing along at 20 to 24 knots. "The branding is
important, because all the other boats in New York har-
bor are basically white. If you were designing for stealth,
it would do very well to use white boats because nobody
can see them. Ours are easy to see - and people like the
zippy look. We're bright yellow. We have a checkerboard.
Our people are friendly."
To an ear tuned to New York, there might have been
signals embedded in that description. Invisible white
boats? Who has white boats? Well, there's Carnival
Cruise Lines, there's the U.S. Coast Guard, there's New
York Waterway. One of them runs high-speed ferries.
Friendliness? Reports vary, across the uncounted boats
painted white on New York Harbor.
By October 2004, there were six boats painted yellow,
scooting about in the copyrighted livery of the New York
Water Taxi. Mr. Fox expected to have "a dozen boats by
2005."
Out For A Spin
"The first three Water Taxis had their air-conditioning
units up front," said Anthony over his shoulder, as we
barreled up the East River last autumn, "so their bows
ride lower and pick-up more spray. The second three are
almost exactly identical, but the bow rides higher
because the air conditioners were put in the back."
We were two minutes out of Pier 11, the main East
River hub for New York's three main fast ferry services,
Water Taxi
NY’s New ‘Taxi Driver’
ATTENTION
BOATBUILDERS:
Do you need
Performance Bonds?
call TREY BRYANT
251-438-4001
We also specialize in...
Marine Coverage: Hull & Machinery, P & I, Cargo,
Marine General Liability Insurance
as well as USL & H and Workers Compensation Insurance
Commercial & Marine Insurance
Brokers, Inc.
205 St. Louis Street/2nd Floor
Mobile, Alabama 36602
Circle 212 on Reader Service Card
If it weren't for the water, you'd think you were in a taxi. Capt. Vento,
who prefers being addressed as Anthony, points-out a feature rushing
uptown on the avenue - er, East River. (Photo: Don Sutherland.)
MN MARCH05 4(25-32).qxd 3/4/2005 11:19 AM Page 26
Digital Wave Publishing